Juan Félix Beteta

I am responsible for B2B consulting on digital transformation and acceleration at Telefónica Empresas. I lead a senior team—people who have been “in the trenches”—that helps CEOs and management teams turn technology into business results, with three obsessions: focus, speed, and adoption.

Our job is very simple to explain and very difficult to do well: identify where the value lies, prioritize it with the CEO and their committee, execute in months (not years), and ensure that the organization adopts it without disrupting the business. We don't sell smoke and mirrors: we deliver working use cases, tested on other clients and at Telefónica, with clear metrics (revenue, margin, NPS, time-to-market, or productivity).