Joaquín Zaragoza

I joined Telefónica about a year and a half ago as a Workstation Sales Specialist in the BOS department, although I have more than ten years of experience in this role. Our main function as specialists is to bring a technical approach to the sales pitch, serving as a bridge between the sales team and the engineering department.

On a day-to-day basis, our value lies in being able to translate complex technical concepts into understandable solutions that are aligned with the customer's real needs. Thus, when we meet with them, they perceive us as specialized and trusted partners, which allows us to address complex issues and identify business opportunities that might not be evident in a purely commercial conversation.

Thanks to our cross-functional vision, we not only facilitate technical communication, but also help the engineering team gain a deep understanding of customer requirements. This translates into much more tailored and customized proposals and solutions, generating value for both our customers and the company itself.