Irene Ferrer

Irene Ferrer is a Product Designer and Accessibility Champion at Telefónica. She has worked for companies such as Mercadona, Allianz, Endesa, BBVA, Openbank, Mapfre and Orange TV. Throughout her career, she has participated in digital transformation projects and led design teams, promoting people-centred solutions with a clear strategic vision. With a degree in Design, Computer Technology and a Master's in User Experience, she is currently studying for a degree in Psychology with the aim of building a more holistic vision that integrates technology and an understanding of human behaviour. Her commitment to training and dissemination has led her to direct a master's degree in user experience and to share her knowledge in business schools and training centres. She believes in design as a tool for transformation and dedicates part of her career to training in subjects such as user experience, artificial intelligence, strategy and leadership, as well as accessibility. Her work combines innovation, product vision and user experience, integrating accessibility as an essential capability from the beginning of the design process.