Born in Madrid, Spain. She holds a degree in Economics and Business Administration from the Complutense University of Madrid.

She joined the Telefónica Group in 1994, within the strategic and commercial planning area of the incipient mobile services market in Spain. Four years later she became Director of BI and Commercial Planning.

In 2007 she assumed responsibility for the mass segment for mobile services in Telefónica de España and later added fixed and TV services.

Since 2011 she has developed in global roles for Europe and Latin America, holding different positions in Telefónica Digital and Telefónica SA, always within the commercial areas of the mass segment.

In 2019 he joined the Telefónica Hispam team as head of B2C, a role he has held to date.

He stands out for putting his extensive experience at the service of customers and the profitable and sustainable growth of the company.


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