Historical Archive Annual Reports

Annual Report 1999

In 1999 the groundwork was laid for the transformation of Telefónica into a global player in the telecommunications, Internet and media sectors. This project (conceived nearly three years ago) gave Telefónica a leading position in the Spanish/Portuguese-speaking market, covering over 550 million people.

Telefónica’s I+D activity grew by 30% in 1999 and focused on creating new business, increasing the differentiation in emerging business and maintaining consolidated areas of activity.