Telefónica’s “Talentum Schools” turn kids and teens in technology creators

Telefónica has set up “Talentum Schools”, which are “learning by doing” technology workshops for kids and teens.

These free workshops take place at Movistar stores so that they are easily accessible. They are led by Talentum Startups “hackers”. In 2014 more than 30,000 “Talentum School” sessions were organised in 25 Movistar stores. The participants were highly satisfied and gave a score of 9.5 out of 10.

A parent: “We have always had computers at home and our daughter is used to them but she sees this as something different to what she can do at home. She wouldn’t have started working with this on her own. It is motivating and gets her closer to technology”.

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This case study has also been published in the ERT publication on “Youth Employment – Leveraging Employability” (2015)