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Pushbullet: "una estrategia indirecta para solucionar el problema de la interoperabilidad de las apps de mensajería"

Los estándares abiertos se cuentan entre las principales claves de éxito del sector de las telecomunicaciones. Garantizar a un usuario que puede llamar a cualquier persona en todo el mundo, independientemente del dispositivo utilizado, de si se trata de una red móvil o fija, de la tecnología subyacente o del proveedor de red, ha impulsado el desarrollo satisfactorio de la telefonía de voz... y de Internet, habría que añadir.

But this is not holding true for Messaging services over the Internet. They remain closed proprietary ecosystems, and the only way to send a message to a user within these closed ecosystems is to have that same messaging service the intended recipient is using. This can end up in a user having five messaging Apps on you mobile device, plus some additional ones on his laptop; not very convenient.

Messaging interoperability is not an easy problem to solve. It would require the will and collaboration of the developers of messaging Apps –as having a lawmaker mandating it is highly unlikely and probably also an non proportionate remedy–. So, when technical problems arise and legal solutions are not conceivable, technical solutions come to the rescue:

Pushbullet has made a roundabout solving a few of the inconveniences of having that many messaging Apps. Pushbullet first appeared as an app/software connecting all devices, making them feel like one by allowing to get all phone’s SMS on the computer –and reply to them– and sending files and links from your computer to your phone with a click. Pushbullet has now evolved the service allowing to get all phone’s notifications on your computer – WhatsApp, Telegram, Hangouts, Facebook Messenger, and Line- and reply to all these messages. Message recipients won’t know that you used a computer because Pushbullet is actually sending the response from the phone, which is also convenient as all sent messages will appear in the corresponding messaging app. Currently Pushbullet is available for Android phones and can run on computers as an extension for Chrome, Opera, Firefox and Safari in addition to native apps for Mac OS X app and Microsoft Windows.

Pushbullet does not solve messaging apps interoperability, but provides a good roundabout to the problem and is becoming a universal message app interface. Hopefully we might get Pushbullet for other Mobile OS while integrating further messaging Apps to truly become universal message app interface.

The issue is why did a third party had to come with a solution patching the messaging app ecosystem while no directly involved party came up with any interoperable solution; probably they did not have the incentives.
Definitively, technical problems deserve technical solutions.