Transform & Grow

Transform & Grow is Telefónica’s strategic plan for the period 2025-2030, with the aim of driving growth and creating long-term value, as well as strengthening its leadership in its main markets —Spain, Germany, the United Kingdom and Brazil— and accelerating its technological, operational and commercial evolution.
Telefónica is transforming itself to grow, with a mission to offer the best digital experience to its customers and a vision to become a world-class European operator with profitable scale.
Transform & Grow is a growth plan that focuses on efficiency and simplification of the group and its operations, and is structured around six strategic pillars: offering the best customer experience, expanding the B2C offering, scaling the B2B business, developing technological capabilities, simplifying the operating model and developing talent.