Tell us a little about yourself. What does your job at Telefónica involve?
I’m head of the Styling Department at Movistar Plus+. My job is to ensure that the presenters’ image is in line with the channel’s communication strategy. The aim is for all the professionals working on the platform to convey what Movistar Plus+ is, what it offers and what it represents through our styling approach.
How would you define the work of someone who works in styling for television?
To bring the management’s vision to life on the ground. We have to listen to what the management wants to communicate at any given moment and turn it into a proposal that the presenters feel comfortable with, identify with, believe will convey their messages effectively and also allows them to work as comfortably as possible.
What are your main responsibilities?
Coordinating a styling team (who are extremely talented, skilled and fantastic) to ensure that the different image proposals are consistent. We have to organise the work to find new trends, fit them in with those that always work, achieve the best budgetary fit and finally ensure that our choices fit in with what was initially proposed.
What considerations must be taken into account?
The content determines the image to be conveyed.
Achieving a balance between the presenter’s personality and the channel’s style.
Ensuring that our professionals not only identify with the brand but also feel as comfortable as possible in their work. The garments must support the communication, not overshadow it.
Working as a team and being prepared to deal with any unforeseen circumstances.
And, of course, the accounts must add up.
What are the differences between sports programmes and series and films?
In our programmes, the key is consistency: viewers who choose to enjoy our content must be able to tell at first glance that they are watching Movistar Plus +. Our consistent and clear image speaks for us.
In series and films, the ambition is to adapt to what the creative teams propose. Each proposal tells a different story, so you have to listen, interpret the message correctly and respond to the demands of each artistic team.
What is day-to-day life like in a department of this kind?
Meetings, presentation of proposals, shopping, testing, adjustments, screen testing, dry cleaning, returns. And then we start all over again. The advantage is that we really enjoy our work and we never stop learning about the latest trends, new markets, etc.
What professional profiles work there?
Highly creative, organised people with talent and an incredible ability to solve problems.
Which people who work at Telefónica would you nominate for this interview who you consider to be excellent at their job?
Raúl Bustamante and Belén Ruiz.
