Deliver the best digital experience to all our customers
At Telefónica, our mission is to deliver the best digital experience to all our customers by providing connectivity and advanced services tailored to their needs. We are committed to technological innovation and service excellence as core pillars to build trust and support the digital development of individuals, companies, and public administrations.
Our Vision
Become a world-class European Telco with profitable scale.
We aspire to be a leading European operator with a profitable scale and a consolidated presence in Spain, Germany, the UK, and Brazil. Our goal is sustainable and efficient growth, leveraging our technological capabilities, a simplified operating model, and exceptional talent to create long-term value for customers and shareholders.
Our pillars
Being a world-class European telco starts from within: with a high-impact culture. Our way of working is based on three attitudes that define all Telefónica professionals.
Give your best
We believe in the power of simplicity and in focusing on what really makes an impact. We build trust when we understand our customers and deliver what makes a difference. Excellence is our standard for achieving impact today and in the long term.
Challenge your limits
We innovate and transform when we take intelligent risks. We encourage real debate, make clear decisions and act with courage so that good ideas can move forward without fear of making mistakes.
Rise together
Growth happens when we all take responsibility for results, truly engage in what we achieve as a team, and take the initiative to make things happen. Evolving our capabilities and daring to take bold personal steps is what drives a leading Telefónica.