In the course of 2008, the Fundación Telefónica’s community and cultural initiatives directly benefited a total of 40.3 million people in Spain and Latin America.
This implies a positive trend in relation to 2007, when the number of beneficiaries was 39.8 million, and is in line with the foundation's philosophy of developing initiatives that are open to society as a whole, whether as entities or individuals or groups.
ICTs from an essential part of its efforts. In fact, last year, 92.63% of its beneficiaries accessed contents, services or community information through the internet.
Direct beneficiaries by programme | ||
| PROGRAMME | Participants / direct beneficiaries | % |
| EducaRed | 32,514,635 | 80.83 |
| Proniño*** | 127,655 | 0.32 |
| Telefónica Volunteers | 246,273 | 0.61 |
| Debate and Knowledge | 766,065 | 1.9 |
| Art and Technology | 4,748,375 | 11.8 |
| Other programmes | 1,825,267 | 4.54 |
| TOTAL | 40,228,270 | 100 |
Highlights in the development of the foundation’s programmes in 2007 include the following:
Around 3 million people participated in or benefited from the activities of the Fundación Telefónica on-site.
Those participating in and benefiting from the Proniño and Telefónica Volunteers programmes mainly do so on-site, whilst other Fundación Telefónica activities also involve participation over the Internet.
Participants / on-site beneficiaries | ||
| Programme | Participants / beneficiaries | % |
| EducaRed | 225,853 | 7.62 |
| Proniño | 127,655 | 4.30 |
| Telefónica Volunteers | 246,273 | 8.30 |
| Debate and Knowledge | 21,491 | 0.72 |
| Art and Technology | 643,834 | 21.71 |
| Other programmes | 1,700,365 | 57.34 |
| Total | 2,965,471 | 100.00 |
37.3 million people participate in Fundación Telefónica initiatives or benefit from them via the internet.
This high percentage is a reflection of the Group's strategy, which is to extend new technologies to as broad a spectrum of society as possible, so that everyone can enjoy their benefits and promote the Information Society.
Participants / beneficiaries via the internet | ||
| Programme | Participants / beneficiaries | % |
| EducaRed | 32,288,782 | 86.60 |
| Proniño | 0 | 0,00 |
| Telefónica Volunteers | 0 | 0,00 |
| Debate and Knowledge | 744,574 | 2.00 |
| Art and Technology | 4,104,541 | 11.01 |
| Other programmes | 145,263 | 0.39 |
| Total | 37,283,160 | 92.63 |