Establishing a culture of responsible use of Artificial Intelligence can only be achieved through ongoing training and awareness initiatives. At Telefónica, we are developing a cross-functional training program to bring the Responsible AI Principles and our Governance Model closer to all areas of the company, fostering a shared understanding of the ethical and safe use of these technologies.
Training and awareness for personnel interacting with AI solutions is essential to:
- Understand the principles and values that guide AI use at Telefónica.
- Gain knowledge of the fundamentals of AI and generative AI, promoting a shared understanding across the organization.
- Ensure responsible and safe use aligned with corporate policies and our commitments to human rights, privacy, and security.
- Promote a culture of ethical innovation, integrating responsibility into the development and application of new technologies.
- Reduce risks associated with AI use, ensuring that decisions related to these technologies are made rigorously and in line with our Governance Model.