Session description
In this session, we’ll look at how AI in customer care is evolving—from point solutions to an agentization and orchestration model that transforms the customer experience. And we’ll do it alongside our customer Veolia, as we review their customer-service journey, the arrival of their first AI, and current initiatives, highlighting the KPIs that prove impact in speed, accuracy, and personalization. We’ll close with a forward-looking view, analyzing the next steps, as well as the benefits and challenges of adopting new generative AI technologies.
- #AI
- #CX
- #Bots
- #VirtualAssistan
Speakers

Bruno Lago Prieto
Business Development Manager AI, Telefónica

Jordi Zubelzu
Director of Digital Solutions & Product Roadmap, Veolia