GenIA Inside: the new workplace DNA

Session description

In this expert panel, we show how GenIA, Telefónica’s generative AI platform for the workplace, becomes the cognitive brain of the digital workspace. It unifies advanced observability, realtime knowledge management, and continuous improvement into a single intelligent layer that learns, interprets, and acts. GenIA transforms operational knowledge into impactful decisions and actions through dynamic, deeply contextualized dashboards that boost productivity and elevate the digital employee experience. We will also feature testimony from clients such as Prosegur or Meliá, along with ecosystem demonstrations, to showcase its real impact in production environments and how it is already transforming the daily operations of leading organizations.