Orchestrating Artificial Intelligence

05-03-2026

10:00 - 10:30

Telefónica Hall3
stand 3K31

Fira Gran Vía, Barcelona

Language VO: Spanish

Session description

In this session, we’ll look at how AI in customer care is evolving—from point solutions to an agentization and orchestration model that transforms the customer experience. And we’ll do it alongside our customer Veolia, as we review their customer-service journey, the arrival of their first AI, and current initiatives, highlighting the KPIs that prove impact in speed, accuracy, and personalization. We’ll close with a forward-looking view, analyzing the next steps, as well as the benefits and challenges of adopting new generative AI technologies.

  • #AI
  • #CX
  • #Bots
  • #VirtualAssistan

Speakers

  • Photo of Bruno Lago

    Bruno Lago Prieto

    Business Development Manager AI, Telefónica

  • Photo of Jordi Zubelzu

    Jordi Zubelzu

    Director of Digital Solutions & Product Roadmap, Veolia