The AI-Driven Organisation: enabling impact through scaled AI adoption

Session description

Artificial Intelligence is redefining the way organizations operate, decide, and create value. In this presentation we will show how the mass adoption of business-oriented, ethical and responsible AI, turns a traditional company into an AI-Driven Company, where every process, area and decision is transformed thanks to technology.

Through the presentation of real cases that illustrate the application of these technologies, we will show how Telefónica Tech boosts productivity, efficiency and safety, creating a governed and people-centred AI application model. A company where AI is not an isolated resource, but the axis that empowers employees and customers in a sustainable and reliable digital ecosystem.