At Telefónica, we promote the use of Artificial Intelligence and new technologies responsibly, with a people-centric approach and aligned with our values. Through our Artificial Intelligence Principles, which act as a code of conduct, we work to ensure that AI systems are trustworthy, respectful of fundamental rights, and generate a positive impact on society.
This allows people to understand how we design, develop, and use AI solutions, the principles that guide them, and the measures we apply to manage risks and protect their data.
