Let’s imaginebeyond limits with Lang Lang

100 years leading change

It is a real honour to address you as Chairman of Telefónica at such a special time for our company. We are very happy to celebrate Telefónica’s first Centenary event in Barcelona, the city that brings together the world’s telecommunications industry every year at the Mobile World Congress.

We are very grateful to all the customers, shareholders, employees, partners and suppliers who have been by our side throughout our first 100 years.

And we are already looking forward to continuing to imagine what we will be able to do together in the next 100 years.

José María Álvarez-Pallete
Chairman and CEO of Telefónica S.A.

Artistic Programme

  • Telefónica is celebrating its anniversary. This is the 100th anniversary of this cutting-edge company, which puts innovation and technology at the service of connecting people.

    There are few better places than the Gran Teatre del Liceu to celebrate this anniversary, a theatre that has been supported by Telefónica for many years. And few better artists than Lang Lang, recognised as one of today’s most acclaimed pianists and who was an ambassador for the company a decade ago.

    The Telefónica Centenary concert deserves an exceptional development, in which art and technology go hand in hand to merge the real world and the virtual world. The works we are going to listen to are divided into three blocks scenically traced in different ways: Landscapes, Introspection and Let’s imagine without limits.

    With the three musical blocks of the recital we live a singular experience. A new way of understanding the connection between the artist and the audience, who, at the same time, will have made a journey to the heart of music through the union of art and technology.

    Igor Cortadellas

  • In the initial block, the repertoire takes us from the introspective to the festive, from the immaterial to the tangible. The lighting and the scenic treatment have the mission of promoting a bridge of communication through which the link between the artist and the audience flows.

    To this end, we created a space that highlights the transmission of emotion, while enhancing the delight of listening through the suggestive design of a discreet and respectful support, as well as a minimalist treatment of light and the transformation of the stage space.

    Lang Lang’s interpretation expands to create contemplative tableaux, visual landscapes. Suggesting rather than telling. Simply, to invite to be carried away by the beauty of the music.

    Aria from Goldberg Variations, BWV 988
    Johann Sebastian Bach

    To Spring Op. 43 Nº 6 from Lyric Pieces
    Edvard Grieg

    Clair de Lune L. 75 Nº 3 from Suite Bergamasque
    Claude Debussy

    Doctor Gradus ad Parnassum L. 113 Nº 1 from Children’s Corner
    Claude Debussy

    Song Without Words Op. 67 Nº 4 in C major
    Felix Mendelssohn

    Maple Leaf Rag
    Scott Joplin

    Danza Ritual del Fuego from El Amor Brujo
    Manuel de Falla

  • In the second block of works of this concert we enter the heart of the artist, into his most intimate self. We breathe with Lang Lang, who shows us the intimate feeling of his soul that manifests itself to the spectator in the form of sonorous beauty and visual projection. This part of the show is a window that opens before us, showing us a music box in which technology highlights the projection of the artist’s emotions.

    The process of transforming emotions into a plastic projection is built from the set of data captured by sensors installed on the artist. Finally, his emotional reactions are derived to a program that, in real time, makes a dynamic translation to a terrain whose result is projected on a macro-screen. Visual art is thus added to the essence of the concert, sharing its ephemeral and unrepeatable poetry.

    Prelude in C major BWV 846 from The Well-Tempered Clavier
    Johann Sebastian Bach

    Bagatelle Nº 25 in A minor WoO 59, “Für Elise”
    Ludwig van Beethoven

    Moment Musical in F minor D 780 Nº 3
    Franz Schubert

    Minuet Nº 2 in G Minor
    Christian Petzold
    (Formerly Attributed to Johann Sebastian Bach as BWV Anh. 115)

    Rondo Alla Turca
    From Piano Sonata Nº 11 in A major K 331 | Wolfgang Amadeus Mozart

  • Culminating this journey, we enter a final part of the journey in which technology continues to enhance a space of communication between the public and the artist. It is time for the creation of an interactive collective work to celebrate Telefónica’s anniversary.

    Now the audience of the Gran Teatre del Liceu will intervene to perform a duet with Lang Lang. A piano with 1000 hands.

    The public, by means of the light of their cell phones and making very simple movements with their hands, generates chords mixed with sounds of nature. The music activated by the public thus establishes a sound mosaic to complement the record performed by Lang Lang.

    By means of a camera system that captures the light impulses of the audience, high-resolution video streams are processed. The result of the process is sent to a server that, in real time, receives the input from the audience to generate the sounds that complement the artist.

    After this ephemeral moment of the participating work, we reach the last breath of the concert with a performance that invites us to go beyond the limits. It is a song to the imagination, to fantasy. Thanks to holographic technology we can live a shared illusion.

Lang Lang

Pianist, educator and philanthropist, Lang Lang is one of the most influential and committed ambassadors for the arts in the 21st century.

He began playing the piano at the age of three and gave his first recital before he was five. He was seventeen when his first big break came when he replaced André Watts at the Century Gala with the Chicago Symphony Orchestra. Since then he has been giving sold-out concerts all over the world.

Lang Lang is world-renowned for his innovative ideas and his frequent ventures into different musical worlds: from the opening of the 2008 Beijing Olympics to performances at the Grammy Awards with Metallica, Pharrell Williams or Herbie Hancock.

In 2008 he created the “Lang Lang International Music Foundation” to train the best pianists of tomorrow, champion music education and build a young audience. Thanks to his commitment to global education through music, in 2013 he was designated “Messenger of Peace” by the Secretary General of the United Nations.

“The most popular artist in the classical music world may be the Chinese pianist Lang Lang“.

The New York Times

Igor Cortadellas

“Igor Cortadellas’ creative vision combines poetics, art and emotionality with a deep understanding of the digital and technological world”.

His career began at the Zürcher Hochschule der Künste (Switzerland) where he graduated as an oboist, beginning a professional career as a performer and teacher of this instrument.

In 2008 he founded “Igor Studio” as a confluence of his passions, music and photography, with the vision of applying audiovisual creativity to the world of classical music. His purpose is to connect human beings through that which distinguishes them: the ability to be moved.

His artistic and humanist vocation is reflected in his proposals, which range from a virtual reality film to the creation of projects and global campaigns tailored to the institutions and artists he works with (Gustavo Dudamel, Cecilia Bartoli, Martha Argerich, Valeri Gergiev, Gran Teatre del Liceu, Fundación La Caixa, Deutsche Gramophon…).

In recent years, his work has been recognised with several awards, including: Selection at the Cannes Film Festival, Vancouver International Film Festival, THEA AWARDS for the Symphony project and the LUX 2023 awards. Recently, his creative proposal has won the
project competition for the opening ceremony of the 37th America’s Cup to be held in his hometown, Barcelona.

Enrique Blanco (CTO Telefónica)

In the third block of the concert, spectators will live an immersive experience that will mix the real world and the virtual world on the same stage and at the same time, allowing interaction between the two.

The audience will see Lang Lang playing on a holographic piano while his virtual projection will play on a real piano on the same stage.

This masterpiece will be the result of the perfect combination of holographic technology, a high-capacity 5G network and a high-resolution player piano. The real piano is able to receive Lang Lang’s live performance on the holographic piano and play it back. An innovative, patented technique is used to generate the holograms, which enables incredibly realistic holograms to be reproduced, allowing live and real objects to be mixed with virtual ones in the same space.

The key element of this show is a standalone 5G private network – similar to our commercial 5G networks – which provides the minimum latency required for this show, fostering real-time excitement. The use of a private network ensures the delivery of secure and reliable connectivity to all resources involved, as the nature of the live event requires a real-time solution. A standalone 5G network also enables the transmission and reception of high-capacity data which, in combination with 5G-capable equipment (video codecs) produces high-quality images in holograms.

The main technological challenge is the drastic reduction of latency required for real-time synchronisation, which does not allow any buffering. Therefore, the movements of the real pianist, including his hands, must be synchronised with his holographic projection, to ensure that any minimal delay is imperceptible to the human eye.

As a result of all this work, we will offer the audience a great artistic event combined with state-of-the-art technology. Imagine what we will be able to do in the coming years.

Concert technology partner

On the occasion of Telefónica’s 100 anniversary year we are jointly creating a remarkable experience to make the Centenary shine. This is about showcasing how the power and unique characteristics of the most advanced 5G technology, together with the emotion of music, could enable an unprecedent experience where real and virtual objects and representations connect and interact like never before.

To provide such experience, Telefónica and Ericsson have built a 5G standalone Private Network at the Barcelona Liceo Theater to secure
the needed requirements of uplink bandwidth and low latency. The solution is based on Ericsson Private 5G network (EP5G) configured for
5GSA using 100Mhz of Telefónica’s mid band spectrum (n78 or 3500 MHz band).

This 5G private network was confined inside the theatre and required the deployment of radio and core elements, as well as the GPS receiver- for the synchronization and as time source for the radio signals. All this network was configured remotely, using a secure connection to Ericsson Cloud Management, saving significant time and visits to Liceu. High resolution video and audio captured by the cameras, microphones, codecs, etc., and more important, its processing to create the holograms, was done locally at the theatre, leveraging on this 5G private network.

It is worth to mention the creation of the 3D hologram was possible thanks to a patented and innovative technique, which combined the 4K video captured by a reduced number of cameras and 5G codecs, as well as a specific projection and lighting, creating the illusion of a 3D hologram that can interact with the real world.

With Ericsson 5G technology and solutions we are shaping an exciting and positive future. Get ready to make the unimaginable possible. This experience will take you to experience new dimensions of entertainment, blending technology and art. This is just a small example of what 5G limitless connectivity could enable.

A team to imagine beyond limits

Igor Cortadellas, Idea and creative direction
Anna Llopart, Stage direction
María de la Cámara, Set and lighting design
Xavi Tribó, Interactive director
Dani López, Musical composition

Igor Studio

Creative and Production Development: Marc Campà, Maria Soler Chopo, Anna Verbon, Raül Esteve, Nacho Cossío
Stage Manager: Anna Cuscó, Marcel Solé
Technical Direction: Jordi Picazos
Test I+D: Bart Barenghi, Ricard Oliver, Blai Manyer
Costumes: José Novoa, Taller Goretti
LED System: VNG Tech Lighting, David Bofarull
Sonorization: Ferran Conangla, Enric Giné, Bernat Villà
Broadcasting and Photography: Eva Bret, Ignasi Castañé, Nils Dalmases, Damià Haro, Ana Lanz, Martí Milla, Alex Rademakers, Pau Sandaran


Scenography and Lighting: María de la Cámara, Gabriel Paré, Isabel del Moral, Kike Blanco

Flock Art

Drones: Fran Arnau, Ernest Biosca, Vasil Zhurman, Miguel Juan Lyons, Joel Johera, Joan Milà, Josep Maria Duró


Digital Creation and Interaction: Xavi Tribó, Javier Verdugo, Clara Titos, Oriol Viñolas, Irene Ubieto, Joan Guillem Castell, Washington Neira

3D Musion

Hologram: Ian O’Connell, Trent O’Connor, Dariusz Kozlowski, Nathan Gray, Richard Parnell, Chris Parnell, Martin Shepherd, Charles Day, Stephen Nicholas


Communication: Pedro Calvo Martínez, Paz Cecilia Noriega Sanchez-Ocaña, Laura Sanz García, Iratxe Cabrales Aguirregoitia
CTO: Enrique Blanco, Esther Arellano Villanueva, Elena Serna Santiago
Telefónica Team in Catalonia: José Manuel Casas Aljama, Julian Vinue Biarnes
Chairman’s Office: Beatriz Gutierrez García, Almudena Dujat, Sandra Abelleira González
Marketing: Rafael Fernández de Alarcón, Marta Alonso Geriz, Rocío Rey, Félix Sanz, Juan Manuel Ramírez Pascual, Alicia Ripalda Bello, Adrián Vélez, Fernando Antonio de Pablos Gil, Guillermo Patricio Catalano, Yamil Salinas
ORTI: Jaime Lluch, Sergi Barberán, José Manuel Álvarez Díaz, Raquel Senent, Antonio Polo Navarro, Edgar Duran
Public Relations and Events: José Antonio Prados, Anaya de Pedraza


Andrés Vicente , Jorge Navais, Francisco Romar, Carlos González, Javier Valle, Ruth Amilburu, Cristina Mozos, Tomás Alonso, María Velasco, Carolina Levinton, Elena Blanco, Enrique Gil

Teatre Gran Liceu

Valentí Oviedo, Helena Roca, Paulina Soucheiron, Xavier Sagrera, Miguel Ángel García.

And thanks to all those people who are not on this list, but helped us to IMAGINE this magnificent project.

Telefónica Centenary logo Celebrate with us the Telefónica Centenary