Telefónica welcomes the new EU policy on Corporate Social Responsibility

Good news for CSR! On 25 th October, the European Commission published “ A renewed EU strategy 2011-14 for Corporate Social Responsibility ”. The communication presents the concerns of CSR,...

28/10/2011

Redacción

Redacción

Good news for CSR! On 25th October, the European Commission published “A renewed EU strategy 2011-14 for Corporate Social Responsibility”. The communication presents the concerns of CSR, an evaluation of the impact of European policy on CSR, a modern understanding of CSR – including an updated definition- and a new agenda for action 2011-2014.

 

But why has the EC decided to launch a strategy on CSR at this precise moment? In a context of economic crisis where consumer confidence and trust in business have been damaged, the EC believes that Europe needs to create conditions favourable to sustainable growth, responsible business behaviour and durable employment generation in the medium and long term. In spite of the success of previous EU policies on CSR, such as the EC’s 2001 Green Paper and the EC’s 2006 European Alliance for CSR, important challenges remain: on one side, “many companies in the EU have not yet fully integrated social and environmental concerns into their operations and core strategy.” On the other hand, “accusations persist of the involvement of a small minority of European enterprises in human rights harm and failure to respect core labour standards. Only 15 out of 27 EU Member States have national policy frameworks to promote CSR.”

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