At Telefónica, we have specific online channels for talking to our stakeholders about Responsible Management.
On this website, developed using HTML5technology, we present our strategy and commitments in this sphere, as well as the main projects in progress, thinking of their impact on society. It also includes the company’s CR and Sustainability Blog, in which employees and other experts participate. The aim is to offer stakeholders valuable information in order to gauge their opinions and establish an effective dialogue with them.
Alongside this, our Twitter @RCySost account enable us to easily speak to our stakeholders about new developments in Responsible Management, find out about their expectations, encourage debate around best practices, studies, etc.
In 2015, @RCySost was included, for the first time, in the “’SustMeme CSR Business“, social media ranking, which analyses the 500 most influential users in the world on these matters. Telefónica went straight in at number 78, the fifth highest company. And in January 2014, it was in seventh position in the new TOP 250 CSR ranking, focussed on spanish speaking countries.
In addition, we have a photo album on Flickra video channel on Youtube and an interactive application called Atlas RC which, in an intuitive, amenable manner, shows a selection of indicators of the evolution of Telefónica in Responsible Management aspects in the countries where we operate.