The evolution of the video industry, which continuously generates new business opportunities, make it necessary to work constantly on developing new solutions for people’s demands on video. This area explores new horizons and possibilities for the video experiences and the businesses that can be deployed from them.
With the goal of creating participative, modular and empathetic video experiences for everybody, the video innovation area works day by day over the broad market possibilities that the video industry offers.
To be able to position ourselves at the cutting-edge of the content and video platform offer, we study deeply the market trends, as well as the needs and preferences of users, and this way we’re capable of understanding the consumer’s environment. This is fundamental to define which content to offer, through which platforms and with which business model, hand to hand with big players such as Movistar+ or Telefónica’s Global Video Unit.
This way, and through the construction of different relevant and differential content ecosystems, we work towards offering our clients a unique and significative video service, by reinventing the way they discover, enjoy and create the audiovisual content.