Our Mission


Misión de Telefónica


We are optimists. 

We believe in the enormous potential that technology can offer to people, to businesses and to society.

But also, we are aware that this digital revolution brings with it uncertainties that make us question the role of technology in our lives.


Technology should bring us together…not pull us apart. 
It should enhance our lives…not take over.
It should allow us to share experiences and opinions…not hide behind them.


At Telefónica, we believe it’s people that give purpose to technology. And not the other way around.

At a time when technology is more present than ever in our lives, we cannot forget that the most important connection is human connection. Because in today's society, quality of life largely depends on that connection.

And that is where we come in. Offering a connection that unites people instead of isolating them; a connection that invites people to be themselves, to express themselves, to share. A connection that can be controlled and that guarantees security, integrity and dignity of each human being as well as the group that they belong to. Helping people, businesses and societies to be united, to thrive and enjoy.

It may sound like an overstatement, but we are here to serve humanity. To place in their hands a more simple, useful technology that allows them to reconnect with the things they need, they are interested in and the things they love.

In short, our mission is to make our world more human by connecting lives.


And we committed to making an agreement with our company values:


We are Open.

We work from the inside like an open and collaborative system in order to provide you with a close and kind attitude. We’re attentive and clear.


We are Bold.

Going one step further than what you expect from us, innovating in order to offer you useful solutions. You set our goals.


We are Trusted.

we have the best network, allowing us to offer you the security and trustworthiness you expect from us. Our commitment to you: excellence in execution, attention to detail, and the best quality. If it’s good for you, it’s good for us.


Further inoformation about Telefónica's mission