2008 Allocations by Product Line
Telefónica divides its purchasing into six Product Lines. Network Infrastructure (accounts for 16% of the company's total purchases), Services and Works (31%), Market Products (include customer devices, for example mobiles, and account for 33%), Information Systems (10%), Advertising and Marketing (8%), and Content (2%).
Breakdown of Telefónica Group purchases by type of product / service | ||
| Product/Service | Percentage | |
| Network Infrast | 16,10% | |
| Services and Works | 30,95% | |
| Market Products | 33,25% | |
| Information Systems | 9,92% | |
| Advertising and Marketing | 7,50% | |
| Contents | 2,23% | |