Europe

• Mobile phone recycling campaign for employees in Germany, in conjunction with the NGO WWF

In 2008 the Telefónica Europe environmental protection team in Germany launched a mobile phone recycling campaign. As part of the campaign, a total of 33,000 recycling envelopes were distributed among employees of Telefónica Europe (and their friends and relatives) who then sent in any mobile phones no longer in use so that they could be recycled and the materials used in their manufacture reused.

Not only did every employee who took part in the campaign contribute in this way to the care and conservation of the environment, but, in addition, for each phone sent, Telefónica Europe donated 2.50 euros to the NGO WWF (World Wide Fund For Nature) to help fund environmentral protection projects, including the project underway in “Mittlere Elbe”, the aim of which is to restore and protect riparian forests and endangered species in Germany.