Social and cultural sponsorships
Telefónica contributes to society by sponsoring numerous activities. The integration of various social groups and helping to popularise culture were the leitmotifs of a good many projects in 2008.
According to LBG (London Benchmarking Group) - the international methodology Telefónica has relied on since 2007 in order to better manage the impact of its sponsorships - the company's contribution increased by 12% in 2008 with respect to the previous year.
Many of the initiatives it backed benefited people of different nationalities, with a primary focus on Latin America.
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Popularising culture
In 2008, Telefónica held fast to its commitment to culture by sponsoring music, art and literature.
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Sports and social integration
Telefónica seeks to contribute to the social integration of young people from different cultures and of persons with disabilities.
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Expo Zaragoza 2008
Telefónica was a sponsoring partner of the 2008 Zaragoza International Exposition that dealt with the issue of Water and Sustainable Development.
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