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Vivo is the mobile brand of Telefonica Group in Brazil. Launched in 2003, it is the leading brand in the Brazilian mobile telecommunication.

Marca de Vivo

Vivo brand

Vivo believes that connected people can transform their lives and the world around them. Our business is to connect people, interact with them and to be present from day to day in our customer’s lives, being part of each of their connections and enabling them to obtain more information, work better, have more fun and live safely. The connection is inclusive and creates opportunities for everyone  to do more and live better.

For us, connection is not just the service we provide and its technology, but the relationships we create with our customers and the relationship they have with their networks. The connection expresses our commitment to the networked society and our desire to always be connected to everything that is happening.

Our cause and values

We believe in the networked society the individual lives better and can do more. And in this society, our mission is to create conditions so that more people can be connected at anytime, anywhere, enabling them to live in a more humane, secure, intelligent and fun way.

We know  connection is good for people's lives,  and because of that we are always creating new ways for it to happen. A connection of high quality, affordable, increasingly broader, faster and better. A connection like no other.
Our values summarize and guide the way we think and act. They represent our ethics, reflected in how we relate and express ourselves:

Enthusiasm: We are passionate about what we do, we believe in ourselves, in others and in the power we have to change the world

Quality: We are committed to all our stakeholders in the incessant quest to improve our products and services. The path to quality is to understand and pursue the client's needs, generating innovation.

Trust: We build relationships based on honesty and transparency, strengthening confidence in ourselves and others, keeping the network alive. Trust is the condition for a better life in a networked society increasingly agile and complex.

Interaction: We always encourage dialogue. The interaction is the attitude that comes from the awareness that we are part of a whole and that the better we inform the whole, the better we will informed. The interaction feeds the network and ensures the health of the system.

Simplicity: We are clear, straightforward, transparent and pragmatic. We seek to sum up the process and the outcome that facilitates and improves the lives of everyone.

Sustainability: We act considering the economic, technological, social and environmental policies that benefit our business, our industry and society of today and tomorrow. Sustainability is a major source of cost reduction and innovation as it inspires people to do more with less and do differently.


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