Positioning and values of the Terra brand

Terra improves your life through a unique and personal experience, which will open your horizons helping you achieve your goals, aspirations and dreams, so you can enjoy your world and your people.

Terra grants you the necessary means through a diverse range of content and services in constant evolution, approaching a new world in which you can share your experiences in your own language, wherever you are in a simple safe and accessible way so that you can further enjoy your time.

Terra opens your horizons / Terra brings you further

There are three basic principles guiding us in all we do: they are our values:

• Vitality

  Life is our passion and we enjoy each and every moment with a positive attitude.

• Identification
  Together we are stronger. We can go further as a team.

• Empowering
  Our energy drives us to imagine, discover, and undertake new paths, to meet objectives and goals.

Graphic representation of the Terra band

The typography of Terra, in small letters, reinforces the idea of the demystification of technology and of the services rendered when serving the user.

The stylized shape of the symbol suggests the favourable values of universality without being Earth-shaped or a globe. The range of colour glides in a continuous band and suggests link and relationship. The multiple colours bring in warmth, vitality, and happiness to the character of the brand, key to the communication of a close and friendly personality, similar to the diversity of its users, its values, and its common aspirations. The set defines a space, a window that is an entry port to the Internet world, and therefore to the new world.