Positioning and values of the Telefónica brand

The main objective of Telefónica is to understand and satisfy the needs of the people with whom it relates. It is only thus that it can transform its technological innovations in accessible communication solutions that improve and make the life of its clients easier and contribute to develop society.

Our values are the basic principles guiding us in all we do:

• Innovative
  We turn our technology into something useful and easy to use.
• Competitive
  We are non-conformists; we always want to get further.
• Committed
  We are committed to the world and to people.
• Open
  We listen to our clients to get to know their needs.
• Reliable
  We want to earn people's trust through our capacity to keep our promises.

Graphic representation of the Telefónica brand

The brand logo represents, though the fluid and safe stroke of its calligraphy, our dedication to human communications and our ability to understand. The laser line that underlines it stresses constancy and commitment.

The name Telefónica

It implicitly describes our reason for being, equivalent in all our markets, to our commitment to the public and to management capacity.

With this objective in mind we issued this brief guide where the rules of use can be found.

The colours of the brand identity

They establish a link to our roots and an emotional connection to our clients, the bright green representing our vitality and the intense blue a reflection of our management capacity that distinguishes us.