The Telefónica brand will now have an institutional role for speaking with institutions, shareholders and investors, multinationals and large accounts, society and employees in every country where the Group operates.
The objective of this new role is to support the company’s new strategic phase by increasing Telefónica’s institutional role and making it more global and powerful with a greater impact on the various audiences it addresses, which is the joining link of our commercial brands and the brand that unites us all.
Telefónica’s new role as a brand is reflected in an evolved visual identity that responds to the new brand strategy. Thus, while maintaining the existing logo, the corporate colours change to a darker, more premium blue tone in order to reinforce the importance of its corresponding institutional role.