Positioning and values of the Movistar brand

Our positioning is summarized in what we want our clients to think of us:

“Movistar is the solution to my real communication needs, wherever and whenever I want, always with the best service”.

There are three basic principles guiding us in everything we do: they are our values:

• Reliability.
  We are constantly looking for the highest quality in all the products and services we offer with the objective of not letting our clients down and to be leaders in reliability; we know how important it is for them to have the certainty and security of being always connected.
• Accessibility.
  We firmly believe that technology must be accessible to everyone. This is the reason why we offer terminals at competitive prices according to each way of understanding communication, with rates directed to each type of individual, and the best distribution.
• Creativity.
  We innovate in our products and services and we are ahead of the future needs of our clients. That is: we do not only understand them, we surprise them.

The graphic representation of the Movistar brand

The Movistar brand is close, transparent, agile, adapted to modern times and easy technology, and useful for individuals. A reality that has its own sense. And this is due to the elements that make up the brand: the name and the symbol.

Its blue and green colours have been chosen to be the most representative in relation to the brand and its values. They are the first element by which we are identified by the public.