Our Commercial Brands

Movistar, with one single voice for both individual and business customers, brings together all the capacities of the leading integrated offer for the first time on a global level by placing customers in the centre of all our activity in order to build strong emotional connections and long-lasting relationships.

This has implied the need to reposition the Movistar brand through values and personality that increase ties with our customers, readjust the portfolio of products and services to the new reality of brand architecture and create a future system that can respond to the evolution of the business.

Movistar has grown up as a brand; it has become the trademark in Spain and Latin America for all our landline and mobile products and services. Thus, from a pragmatic approach and using the existing reality as leverage, its brand’s visual identity has evolved to become more formal, adult and mature. This change is a direct response to our new business strategy and the new brand model.