This is a virtual record label on which new artists can display their songs, photos and videos and create an internet profile for themselves. The artists who receive the most votes on the label receive support from Movistar to help them develop their careers.
In addition, the artists who make up the label will be supporting a Movistar initiative to promote the Fundación Telefónica's Proniño programme by donating 1% of their full rights to contribute to the eradication of child labour and to help thousands of children become fully integrated into society. The Movistar label is now active throughout Latin America.
As in Spain, the Movistar label is a platform for promoting new musical talents. It provides an internet portal where musicians from any Latin American country can post their songs, videos and photographs, and can even create their own blogs. The excellent response to this initiative by young people has encouraged Movistar to launch the label in 12 countries: it is already active in Argentina, Colombia and Chile, and will shortly open in Mexico.