Telefónica had identified talent and entrepreneurship as key components of the digital revolution. The accelerator of start-ups, Wayra , as well as all the initiatives set in motion under the Think Big and Talentum programmes, and even the Campus Party , have enabled innovation to become the engine of growth and it has also become globalised.
But there is more, Telefónica is also determined to include new companies, investment funds and ways of development in its business, to achieve an innovative and differentiating service. Eleven Paths , Amérigo or our offering of a wide range of new digital services are evidence of this.
In order to become a leading Digital Telco, Telefónica has four main focus areas:
- Product Development & Innovation – the development of proprietary products and services through Telefónica R+D and other operations
- Partnership & Venture Capital – Telefónica is committed to open innovation. Where it cannot build products or services it will partner with, invest in or potentially acquire other companies large or small
- New Digital Services – bringing to market, directly or through Telefónica operating businesses, new products and services across key segments – M2M , eHealth , financial services , or cloud computing .
- New Business Areas – creating new business opportunities in areas such as the Big Data (Telefónica Dynamic Insights ) or HTML5 (Open Web Devices)
In addition, without forgetting the end users, Telefónica has brought innovative solutions into the market which enables everyone to enjoy digital life, with the aim of placing technology and connectivity within the reach of everyone. The launch of the Firefox OS handsets at competitive prices have meant a strong commitment to breaking with the most established mobile operating systems and fostering open software development as one of the keys in this process of change.