Telefónica’s vision is to make the possibilities offered by the new digital world real, and to be one of the leaders in this area.
Telefónica Digital (@tefdigital ) has been formed to lead this drive and seize new opportunities for Telefónica in the Digital World. The unit expects to create annual revenues of approximately €5bn for Telefónica by 2015 with an annual revenue growth rate of 20%, as well as driving considerable additional benefits to Telefónica operations.
In order to become a leading digital telco, Telefónica Digital has four main focus areas:
- Product Development & Innovation – the development of proprietary products and services through Telefónica R+D and other operations
- Partnership & Venture Capital – Telefónica is committed to open innovation. Where it cannot build products or services it will partner with, invest in or potentially acquire other companies large or small
- New Digital Services – bringing to market, directly or through Telefónica operating businesses, new products and services across 8 key segments – M2M , eHealth , financial services , advertising , applications , video & media, security and cloud computing .
- New Business Areas – creating new business opportunities in areas such as over the top communications (TU ), Big Data (Telefónica Dynamic Insights ) and HTML5 (Open Web Devices )
“We have to be a catalyst. We’re not trying to be a Facebook or a Google. We want to take the core Telefónica strengths and exploit those in the digital world,” explains Telefonica Digital CEO Matthew Key.
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