Innovation

Telefónica’s vision is to make the possibilities offered by the new digital world real, and to be one of the leaders in this area. One of the steps the company has taken to get ahead of its competitors was the creation of different global product and service development units, covering, among others, cloud computing, eHealth, financial services, M2M(machine-to-machine connections), video and digital home, applications and security. Their purpose is to leverage economies of scale and adapt global developments to regional needs.

These units are the pillars of a globalized innovation model which is designed to capture as much of this growth in the telecommunications sector as possible. The new business unit, Telefónica Digital headquartered in London with regional offices in Madrid, Sao Paulo, Silicon Valley and certain strategic hubs in Asia, will deliver these innovative products and services to Telefónica’s 300 million customers as well as leveraging the power of the internet to enter new markets.

This unit will comprise 2,500 highly skilled professionals from Telefónica’s new vertical businesses, Terra, Tuenti, Jajah, Telefónica R+D and Media Networks, among others.