About Telefónica Germany
Telefónica Germany GmbH & Co. OHG and its brands O2 and Alice belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet.
The most striking aspects of the Telefónica Germany results in January-June 2013 are as follows:
In the second quarter of 2013, Telefónica Germany maintained a consistent approach towards a data-centric business model in an increasingly competitive and complex market. The rising demand for data is accelerating transformation in the marketplace, with the Company being very well positioned to lead the market in this transition process to sustain profitable growth in the future.
In this context, Telefónica Germany continued focusing on the high value smartphone segment, seeing early indicators of improved monetisation of data services. The new tariffs launched at the beginning of March are helping to transform the Company to better address an increasingly data centric customer base ahead of the upcoming generation of high-speed data services.
“O2 Blue All-in” tariffs are improving the value of the customer base, with an increasing share of customers taking higher value propositions, reinforcing customer’s loyalty and fostering smartphone penetration. At the same time, LTE enabled smartphones shipments have increased strongly in the second quarter of the year.
The Company is investing in new generation networks in fixed and mobile, with LTE network available in the High Speed metropolitan areas at the end of the quarter. A top quality connectivity service is already available for most of O2 mass market contract customers, anticipating increasing demand for speed and volume in the medium term.
Telefónica Germany’s total access base reached 25.3 million at the end of June 2013 (+1% year-on-year).
CEO, Telefónica Germany GmbH & Co OHG
René Schuster was appointed CEO Telefónica Germany GmbH & Co OHG, on 1 June 2009.
A highly experienced executive, René Schuster has operated at a senior level in a number of technology, telecommunications and service-oriented companies. In particular, he was global marketing director for Vodafone.
Prior to this, he held the position of Senior VP & General Manager at Hewlett Packard, having previously been CEO (UK & Ireland) for Compaq, and Senior Partner (EMEA) at KPMG Management Consulting.
René Schuster also sits on the Board of Directors of Telefónica Europe plc.