Telef贸nica Deutschland GmbH & Co. OHG and its brands O2 and Alice belong to Telef贸nica Europe and are part of the Spanish telecommunication group Telef贸nica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet.
In the first quarter of 2013, Telef贸nica Deutschland continued delivering on its strategy in a more active and competitive environment focused on smartphones.
In March 1st, Telef贸nica Deutschland launched the new 鈥淥2 Blue all-in鈥 tariff portfolio; with the aim of further monetize the mobile data opportunity and enhancing customer experience with LTE. This new portfolio is already showing encouraging trends. In terms of tariff mix, 鈥淥2 Blue M鈥 (30鈧), was the single most contracted tariff within the portfolio so far in acquisition and renewals, with good progression of sales in the L/XL tariff range as customer demand for mobile data increases and new LTE high speed areas are covered. The Company continued its LTE network rollout, with Munich and Berlin metropolitan areas already covered from end March.
In addition, Telef贸nica Deutschland signed a non-binding memorandum of understanding with Deutsche Telekom for a joint cooperation in the future development of next generation fixed networks.
Total access base to reach 25.3 million at the end of March 2013.
CEO, Telef贸nica Deutschland GmbH & Co OHG
Ren茅 Schuster was appointed CEO Telef贸nica Deutschland GmbH & Co OHG, on 1 June 2009.
A highly experienced executive, Ren茅 Schuster has operated at a senior level in a number of technology, telecommunications and service-oriented companies. In particular, he was global marketing director for Vodafone.
Prior to this, he held the position of Senior VP & General Manager at Hewlett Packard, having previously been CEO (UK & Ireland) for Compaq, and Senior Partner (EMEA) at KPMG Management Consulting.
Ren茅 Schuster also sits on the Board of Directors of Telef贸nica Europe plc.
Find-out more: Telef贸nica S.A. January-March 2013 results
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