Telefónica Brands

Telefónica approved a new brand model for the entire Group in early 2009. This model, which was launched firstly in Spain in May 2010, will be implemented throughout the next two years in every country where the Telefónica Group is present and will be one of the fundamental pillars of growth in the future.

The new brand model, part of the Company’s business approach, focuses on customers by evolving to meet their needs, which are evolving towards an increasingly convergent and global environment.

Considering the history, presence and strength of our brands, the current heterogeneous brand model, which is the result of growth and acquisitions, is being rearranged to a simplified regional model that speaks with one single voice to each target audience in order to strengthen the Telefónica Group’s position and take advantage of future opportunities.

Telefónica as a brand will play a corporate and institutional role all over the world with Movistar and O2. The brands under which the commercial offer will be structured in its respective countries are Movistar for Spain and Latin America and O2 in the UK, Ireland, Germany, Czech Republic and Slovakia.

This new model maximizes the value of our brands and gives them enough flexibility to adapt to the new realities of our markets.

The new brand model is a key element in transforming the organization in order to build an even more integrated Group.

Commercial brands

Under the new brand model, Movistar and O2 are the brands that will articulate the Telefónica Group commercial offer with a clear focus on the customer.

The new brand model aims to promote the integrated operating model with an integrated offer of products and services in an increasingly convergent and competitive environment. This will simplify and homogenize the customer experience by creating emotional bonds that strengthen the trademarks vis-a-vis their competitors and make marketing and communication more efficient.

Go to Telefónica Brandroom