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Our BrandsTelefónica

Brand Portfolio

Our customers identify Telefónica through our commercial brands, of which Movistar, O2 and Vivo Open this link in a new window are the most well-known. These brands represent our mobile, landline, Internet and television telecommunication services to more than 300 million customers from several countries.

Telefónica is our institutional brand, representing us globally to employees, shareholders, institutions and suppliers. It also has several roles:

  • Channelling our philanthropic activity through the various Fundación Telefónica Open this link in a new window programmes and other Sustainability commitments.
  • Commercially, Telefónica also responds to the needs of large corporate clients, especially those needing to coordinate services in different markets.

We also have several "specialist" brands focusing on specific businesses:

  • Wayra Open this link in a new window is our worldwide start-up accelerator, which in just a few years has become one of the largest networks of innovation on a global scale.
  • Tuenti Open this link in a new window is a social network with a strong presence in Spain, which is diversifying its services into instant messaging.
  • Telefónica has other virtual mobile brands in several countries, including giffgaff Open this link in a new window (UK), fonic Open this link in a new window (Germany), tuenti móvil Open this link in a new window (Spain) and quam Open this link in a new window (Argentina).
  • Terra offers internet content and services in Spanish and Portuguese-speaking markets.
  • We also have companies that offer specialised services, such as dynamic marketing (On the Spot Open this link in a new window) and security (ElevenPaths Open this link in a new window).
  • Finally, there are companies that offer services to Telefónica employees and society as a whole such as Fonditel Open this link in a new window, Antares Open this link in a new window, Pléyade Open this link in a new window and tgestiona Open this link in a new window.

Each of these brands have great value, due to the number of customers who trust them and their reputation in the marketplace. Our strategy is to try to build the bonds between each of them and Telefónica as an institutional brand in order to create a brand family.

Go to Telefónica Brandroom Open this link in a new window

Telefónica Brands

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