Matthew Key is the Chairman and CEO of Telefónica Digital (telefonica.com/digital), and assumed this role in September 2011.
Telefónica Digital is the global innovation and digital technology division of Telefónica, with a mission to drive growth for the company in digital services. Telefonica has more than 300 million customers and operations in 25 countries, and Telefónica Digital has a stated objective to take the company beyond connectivity, growing at >20% p.a. to a €5bn turnover business by 2015.
Prior to his current role, Matthew was Chairman and CEO of Telefónica Europe plc. Telefónica Europe operated in 5 countries – it had 56 million customers, a turnover of more than €15bn and Operating Profit of €5bn.
Matthew joined O2 UK in February 2002 before becoming CEO on 1 February 2005. Specific highlights during this period included O2 becoming Apple’s exclusive partner for the iPhone and the opening of The O2 (now the world’s most popular entertainment venue).
Prior to O2, Matthew held various financial roles with Vodafone, Coca-Cola & Schweppes, Grand Metropolitan and Kingfisher. He qualified as a Chartered Accountant with Arthur Young in London in 1987, having previously achieved a first class honours degree in Economics from Birmingham University. He is married with three children and lives in Buckinghamshire. He serves as a Trustee of the Dallaglio Foundation and is a non-executive director of Burberry plc.
Watch Matthew explain Telefonica Digital's initial mission (video filmed in July 2012)